About Me
My design journey began in the advertising sector, where I worked with visual identities and layouts for companies. Over the years, I evolved into the UX/UI field, applying my graphic design knowledge to create digital products that put the user at the center. Today, at Gaudium, I am a Product Designer, developing solutions that are both functional and delightful.
Work Philosophy and Values
User Empathy
I place the user at the center of every decision, seeking to understand their needs and behaviors to create relevant solutions.
Team Collaboration
I work collaboratively with multidisciplinary teams, always focused on achieving the best solution for the product. I believe that the union of different perspectives enriches the process and leads to more complete and effective results.
Focus on Scalable and Practical Solutions
I strive to create designs that can evolve and adapt as the product grows.
Transparency and Honesty
I believe in clear and honest communication at all stages of the project, establishing a relationship of trust with clients and colleagues.
Continuous Improvement
I am always seeking to improve my skills and knowledge, keeping up with trends and best practices in the market.
Results-Oriented
My goal is to create solutions that deliver measurable results, aligning design with each project's strategic objectives.
Experience
Product Designer
Gaudium
April 2022 - Present
- Competitor Research and Desk Research: Conduct competitor analyses and market research to understand trends, identify opportunities, and ground design decisions in strategic insights.
- User Research: Conduct in-depth studies with users to gather insights, validate concepts, and support design decisions aimed at improving product usability.
- Defining Metrics and Documentation: Collaborate with the Product Owner to define success metrics for features and create detailed documentation of metrics for each feature, monitoring performance and influencing future decisions.
- Wireframes, Prototypes, and Flowcharts: Develop wireframes, interactive prototypes, and navigation flowcharts for validation in design critique sessions, explaining the complete user flow.
- Validation Meetings with End Users: Conduct feedback sessions with end users to validate prototypes and ensure that the design meets their needs and expectations.
- Creation of Visual Interfaces: Develop visually appealing and functional interfaces that enhance user interaction and reflect the brand's identity and consistency.
- Handoff to Developers: Perform the handoff of designs to the development team, providing clear guidelines to ensure faithful implementation.
- Design System Management: Maintain and update the design system and product component library, ensuring consistency and efficiency in the design process.
- QA Testing after Handoff: Conduct QA tests on the final product to verify that the implementation is identical to the proposed design.
Tools and Technical Skills
UI Design
Development of visual interfaces with a focus on user experience, using tools such as Figma and Adobe XD to create functional, aesthetically pleasing layouts that are consistent with the brand identity.
UX Design
Creation of intuitive user experiences, from research to prototyping, aligning user needs with business objectives.
Web Development
Knowledge in programming and modern JavaScript-based technologies, effectively collaborating with developers to implement responsive, scalable, and optimized designs for various devices.
Data Analysis
Using tools such as Google Analytics, Hotjar, and Google Looker Studio to interpret user behavior, identify patterns, and guide design decisions based on real, measurable data.
Design Research
Planning and executing user research and market analysis using tools such as Google Forms and Userbit, to ensure a user-centered approach.
Graphic Design
Creation of visual identities, graphic materials, and layouts using Adobe Illustrator and Photoshop, to communicate clearly and reinforce the brand image.
Artificial Intelligence
Use of AI in design and development with ChatGPT and Claude for coding support, image creation, and automation, optimizing workflows and exploring new possibilities.
Academic Background and Certifications
UX Design
Design Circuit
2022
I obtained certification from Design Circuit School as part of my transition from graphic design to the technology field. This course was fundamental in introducing me to the digital world and strengthening my skills in product and interface design, preparing me for the challenges in the tech sector.
Web Development and Programming
Origamid
2017 - 2020
I completed several certifications at Origamid, including Advanced UI Design, CSS Flexbox, UX Design - Heuristics, JavaScript and JQuery, Advanced CSS - Positioning, Complete Web Design, and Complete JavaScript ES6+. These courses provided me with technical enhancement and deepened my knowledge in interface design, front-end development, and usability.
Graphic Design and Motion Training
Panamericana, Escola de Arte e Design
2012 - 2015
After completing my degree, I realized the importance of deepening my knowledge in creation and design to stand out in the market. Therefore, I chose Panamericana Escola de Arte e Design, where I specialized in Graphic Design and Motion. This education allowed me to develop technical and creative skills, expanding my ability to transform concepts into attractive visual pieces.
Bachelor in Communication, Advertising, and Propaganda
Universidade Católica de Santos
2006 - 2009
I began my studies in Communication, Advertising, and Propaganda at Universidade Católica de Santos, driven by a desire to explore the world of creativity and visual communication. From the start, I was determined to forge a creative career where I could transform ideas into engaging visual experiences.